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Advertising with Blue Heron

Blue Heron is performing to ever widening audiences; more often. We are also collaborating with more organizations than we have in the past, thus broadening our reach.

During our 2006-2007 season we performed two concerts at First Church Congregational, Cambridge; two at universities; one at a New Hampshire music festival; and ran a workshop locally. Our last concert in Cambridge was performed to virtually a sell-out crowd. We also recorded and released our first CD which is selling briskly.

For the 2007-2008 season we are presenting three concerts, one workshop, and plans for other events are under way. Our April 2008 concert will include not only vocalists, but winds, strings, harp, and continuo. This concert is planned to be the musical counterpart of exhibition taking place at Boston’s Museum of Fine Art during the same time period.

Audience Demographics
(from a survey taken in 2005)

Well educated: 77% have post-graduate degrees

Affluent: 44.6% have an income of $75,000
or more

Discretionary spenders: 51.5% dine out 3 times or more
per month
56.8% attend musical events a
minimum of once every 5 weeks

Desirable Age Groups: 69.6% are between the ages
of  36 and 65


Advertising Information

Includes placement in all self-presented performance concerts for the season 9/2007 – 8/2008.
All ads are black and white

Rates & Dimensions
Cover (for the season - copy cannot be changed)
  Back Cover – b/w (6-1/2”w by 8”h) $550
  Full page – b/w (6-1/2” w by 8”h) $420
  Half page horizontal – b/w (6-1/2”w by 3-7/8”h) $240
  Quarter page – b/w ( 3-1/8”w by 3-7/8”h) $150

Interior pages
  Full page – b/w (6-1/2” w by 8”h) $300
  Half page horizontal – b/w (6-1/2”w by 3-7/8”h) $175
  Quarter page – b/w ( 3-1/8”w by 3-7/8”h) $ 90


Production Information

Close Date
Insertion order due: September 7, 2007
download insertion form here (130KB PDF)
Artwork due: September 10, 2007

Ads not sent in proper form will be returned or you may incur an additional fee for conversion.

Neither Blue Heron Renaissance Choir nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.

Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or his agency to proofread all copy submitted for publication.

Blue Heron Renaissance Choir reserves the right to reject an advertisement that is deemed inappropriate in content or appearance.

For additional information, we may be contacted at tia@blueheronchoir.org or 617-960-7956.